hotel & tourism forum Milan

Right on time for the lifting of the crossborder travel restrictions within the EU on Monday, June 15^th, PKF hotelexperts  present the 7^th edition of hotel & tourism forum Milan. This annual “Fuorisalone” event, usually synchronised with Salone del Mobile and Milan Design Week, will come reshaped in an innovative and multi-dimensional online format.

Although the event is rooted in Milan and Italy, the organisers aim at making it “European with an Italian flavour”. It addresses investors, developers, hotel owners, operators, banks, hospitality consultants, architects and designers, as well as suppliers for the hospitality industry and representatives of tourism organisations.

The Main stage will host four panels, focused on new hospitality & design scenarios, partially affected by the current crisis: “Made in Italy – Excellence in Design, Food & Hospitality”; “The Impact of International Mega Events on Investment and Hospitality: Winter Olympics Milano Cortina 2026”; “European Design & Trends: Hospitality Design post COVID 19”and finally “Hotel Brands in Europe – The CEO Panel”.

In addition, the event will have two parallel sets of Breakout sessions – titled “Investment” and “Design” - with the aim of presenting new development projects and innovative products to the audience.

A separate Expo area will host various suppliers of products and services for the hospitality industry in their virtual booths, each of them with their own attractive programme and multimedia content. Networking features and Chat rooms will enable the attendees to make new business contacts.

hotel & tourism forum Milan 2020 will close, in cooperation with SUITE magazine, with the award ceremony of the Hospitality Design Award, 12^th edition: With a focus on design and environmental enhancement, out of ten nominees Europe-wide, this year’s winner will be presented.

All proceeds from the conference tickets will support the charity foundations: FONDAZIONE GAETANO BERTINI MALGARINI and CASCINA BELLARIA a MILANO.

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