Hotel Property Award 2010
This year the hotel Roomers in Frankfurt am Main receives the Hotel property award of the year. Flag ship of the local hotel group RUR Hotelbetriebs GmbH is the successful revitalisation of the formerly vacant office building. The "convincingly clear focus" of the hotel and design concept has made decisive contribution to the fact that the establishment opened in 2009 having 117 rooms in total has reached an above average for Frankfurt occupancy rate of 73%, reads the statement of the 12-person independent jury. Belonging to the boards are experts in the fields of hotel operators, consulting, architecture as well as research and science. Chairmanship belongs to Matthias Niemeyer MRICS, Managing Partner of STIWA Hotel Valuation & Consulting GmbH and co-initiator of the European competition.
Two special awards
A total of 40 hotels have taken an active part in the solicitation this year, three hotel projects were finally nominated. So the Roomers managed to be shortlisted with another budget and holiday hotel. "All the three hotels are examples of an accomplished repositioning of existing buildings," - explains member of the jury Michael Widmann, Managing Partner of the hotel consulting company PKF hotelexperts, Vienna and co-founder of the industry event hotelforum. "These hotel projects are characterized by the fact that they distinguish themselves favourably in terms of creativity and economic efficiency in the relevant market situation. This is exactly what we want to honour with these special awards," - adds chairman of the jury Matthias Niemeyer.
So this year the special award in the segment Budget Hotel goes to the Hotel Michelberger in Berlin. The Hotel Iberostar Royal Cupido in Playa de Palma/Mallorca receives the special award in the segment Holiday Hotel. This year's award winners will be elected on October the 6th in the Hotel Bayerischer Hof.
Watch the film about the Winners of Hotel Property Award 2010